TV may not be the grand monarch of the advertising world that it once was, but it’s still a heavyweight on the chessboard of advertising influence. With that said, Lyft today launched its first national television commercial.
For a mobile-technology, sharing economy startup to look to reach its next consumer on the boob tube is both a comment on the explosive growth of ridesharing and the continued relevance of television marketing.
The 60-second Lyft spot, embedded below, features a young-ish, hip professional woman in casual officewear getting stuck in a traffic jam of comic proportions. There is a mound of cars, junkyard style, a giraffe and a zebra. Oh, and every single car stuck in the traffic jam is occupied by one person -- a point meant to hammer home the notion that driving in a car by yourself is a terribly old fashioned and slightly backwards way of getting to work.
Thoughts?
Taken from: Entrepreneur
